Apprentice finalist Kathryn Burn is selling her £39 jaguar-print pyjamas for almost double the price of other online retailers selling near identical nightwear.
The businesswoman, 29, has marketed the product on her website My Everyday Pyjamas at more than double the likes of ASOS and Missguided, which both sell a very similar pair for £22.
The Swindon-born entrepreneur was previously challenged on the remarkably similar designes during the semi-final, before making it through to Thursday's final.
Rip off? Apprentice finalist Kathryn Burn is selling her £39 jaguar-print pyjamas for almost double the price of other online retailers selling near identical nightwear
What's going on? The Swindon-born entrepreneur was previously challenged on the remarkably similar designes during the semi-final, before making it through to Thursday's final
Kathryn set up her business a year before she applied for the show and had already shifted an impressive 80,000 pieces on her own, after importing stock from China.
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Share 35 sharesDespite previously insisted on her business plan that she had created the designs herself, Kathryn was forced to back down when pressed by interviewer Linda Plant.
Pulling out a pair of near-identical pyjamas, Linda said: 'Did you design the prints?' and Kathryn replied: 'I didn't design the prints, no.'
Wow! The businesswoman, 29, has marketed the product on her website My Everyday Pyjamas at more than double the likes of ASOS (pictured) and Missguided, which both sell a very similar pair for £22
Linda pushed: 'In your business plan you say you designed the prints. But actually this was bought from a high street store, and I would say it is pretty identical.
'So let's be honest, have you designed anything? Just give me a 'yes' or 'no' answer, did you design anything?'
Kathryn said: 'No.'
Later reflecting on the chat, she said: 'I'm in shock. She got out the same print, basically my pyjamas, and put them on the table. And she said 'well you're not unique. That was savage.'
A spokesperson for My Everyday Pyjamas told The Sun: 'As a small business we pride ourselves on offering high quality, ethically-sourced, matching pyjama sets for customers at a competitive price.'
Awkward! Despite previously insisted on her business plan that she had created the designs herself, Kathryn was forced to back down when pressed by interviewer Linda Plant (pictured)
My Everyday Pyjamas! Kathryn set up her business a year before she applied for the show and had already shifted an impressive 80,000 pieces on her own
£39: Kathryn's brand sells a near identical pair for £39 (pictured)
My Everyday Pyjamas provides matching pyjama sets for children and dogs.
Kathryn has helped make Apprentice history, after she made it into the first-ever all female semi-final, before finding her way to this week's final where she will battle it out against Harpreet Kaur for a £250,000 investment.
Kathryn and Harpreet, 30, made it to the final of the business reality show's 16th series after Brittany Carter and Stephanie Affleck were fired by Lord Sugar.
Hired or fired? Kathryn has helped make Apprentice history, after she made it into the first-ever all female semi-final, before finding her way to this week's final where she will battle it out against Harpreet Kaur for a £250,000 investment
Harpreet and Kathryn described how they became close friends during the process and always hoped they would end up in the final together.
Kathryn, who owns an online pyjama shop, said: 'My closest friend in the whole process, and from really early on, was Harpreet, which is really weird now, that we were roommates (on the show).
'And as the process was going on, we were becoming closer and closer. So it's so weird now that we're in competition but we're actually such, such good friends as well.'
Smashed it! Kathryn and Harpreet, 30, made it to the final of the business reality show's 16th series after Brittany Carter and Stephanie Affleck were fired by Lord Sugar
Despite ending up as rivals, the two women said they have been supporting each other during Lord Sugar's hunt for his next business partner.
Harpreet, who runs a dessert parlour and sweet treat delivery company, said: 'We were moving through the process hoping to be in the final, we wanted that, so it's worked out.
'We 100 per cent support each other and will be happy for each other because we know how hard we've worked to get to this point, and I'm sure there'll be success for both of us no matter what, whoever wins.'
The women also expressed their delight at the success of the female candidates in the series.
Pals: Harpreet and Kathryn described how they became close friends during the process and always hoped they would end up in the final together
Harpreet said: 'I'm all about girl power. I always have been. I'm a proper girls' girl.
'So for me, we're really diverse as well, the four of us that got through to the interviews, we all have such different personalities and styles and it just proves that you should just authentically be yourself.
'Even in daily life I always find that women seem to spin a lot more plates and seem to absolutely boss it, so I'm so glad that has also come across on this show.
'Not that the guys didn't work hard but the girls had something special about them.'
Boss: Kathryn also spoke about working with Lord Sugar, revealing that he is not as scary as people may think
Kathryn also spoke about working with Lord Sugar, revealing that he is not as scary as people may think: 'I don't think he's that scary even on TV. He's just direct, but a lot of businessmen and women are, you've got to be straight to the point and he is.
'He's not rude, he's just direct and he's like that in real life.'
Harpreet credited her success to being a 'tough cookie', and suggested future contestants should avoid the show if they are intimated by Lord Sugar.
She said: 'If you're a sensitive person you might be offended but if you're a tough cookie, and you can just take on board the feedback, you're going to be absolutely fine.
'At the end of the day, don't apply for the process if you're going to be intimidated by someone like that, because you're applying to go into investment with this person.
'So if you're scared you're not really going to get anywhere.'
The Apprentice final airs on BBC One and BBC iPlayer on March 24 at 9pm.
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